Lens Labs help clients discover new and disruptive ways to grow and compete. Our Labs improve and invent strategies, processes, and environments to create businesses centered around customers.
We tailor each Lab to address the needs and goals of your project. From analytics to activation, we help you create not just buy-in, but all-in.
THE FOUR PHASES OF LENS LAB
- analytics + insights
- visioning + engagement
- strategy + design
- activation + evaluation
User Research, Customer Personas, Peer Benchmarking
Beyond demographics, we ask and answer questions relating to the state of mind, priorities, decision influences, and preferred interaction modes for each customer segment walking through your door. This research informs new initiatives, programs and processes that create competitive new value propositions.
Workshop Facilitation, Innovation Training, Readiness Assessments
Lens helps clients paint a clear picture of how teams can contribute to the achievement of your strategic goals. Whether it’s a new scheduling system or customer-focused service, all of our solutions are human-centered, making them practical for the bottom-line and embraced by employees.
Journey Mapping, Rapid Prototyping, Simulations
Because uncertainty is uncomfortable, we preview how a change might feel. From live computer simulations to low-tech, hands-on games, we take new processes and experiences for a test drive with stakeholders.
Change Management, Performance Dashboards, Communication
The reality is, with every step forward, organizations need to look up, reassess, hone or even pivot the original strategy. We deliver living roadmaps, rather than “paper weight” studies, that feed data-driven insights into interactive computer models to ensure strategies remain nimble and relevant in an ever-changing environment.