GET OUT OF THE
BOARDROOM WITH US

We're out connecting with customers,
thinking creatively with staff, and growing
organizations through a happy marriage
of design and business.

 
 
 
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Our Capabilities:

 

Customer-Centric

EXPERIENCES

• Service Line Design
• Customer Value Proposition
• Creative Communications

Culturally-Driven

STRATEGIES

• Market Breakthroughs
• Organizational Growth
• Facility Demand Forecasting
• Health and Wellness Design

Staff-Led

INNOVATION

• Operational Transformation
• Process Improvement

Our Human-Centered Value Proposition:

We are not your typical management consultants. Our engaging approach leverages a broad set of stakeholder perspectives through targeted, timely feedback.  The benefits of human-centered design are two-fold—well informed, highly relevant, meaningful change as well as a foundation built on buy-in for making adoption of that change easier, better and faster.

 
  •  ACTIVELY ENGAGE STAKEHOLDERS +

    • We actively engage stakeholders in creating solutions, encouraging ownership of change throughout your organization.



  •  BREAK THE PATTERN +

    • We break the pattern of poor, committee-based decision making by using design tools that encourage original thinking through experimentation and iteration.



  •  REDUCE RISK +

    • We drastically reduce both risk and the project timeline by rapidly prototyping and testing solutions with real users.

 
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Our Approach:

In markets that are being disrupted, business as usual is no longer good business. Dynamic organizations understand that differentiated solutions require a creative process. 

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Our Story:

LENS was created to bring design-forward business strategy to the center of our practice…

LENS was launched in 2016 from within Shepley Bulfinch, a nationally renowned  architecture firm. With the right team, a renovation presented a pivotal moment to improve the customer experience.  A new building became an opportunity to rethink the future of a business. Architects were a natural thought partner for these endeavors, equal parts visionary and pragmatic. But what if you don’t need a building?

In a bold move to better serve our clients' aspirations, the LENS team was formed as a separate consulting arm to bring design-forward business strategy to the center of our practice.  Since then, we have built an impressive portfolio focused on culturally-driven growth strategies, innovative operational plans, and customer-centered experiences. Our deliverables look different these days, but the design intent is the same—alongside our clients, we discover creative ways to compete and thrive.

Meet the Team:

 
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Get In Touch:

   857. 383. 4567

   2 Seaport Lane, FLR 12
   Boston MA, 02210

 

Keep Up With Us:

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